Advertising on Facebook has been one of the most exclusive steps to spread brand awareness. Marketers found it quite beneficial for their businesses. They can host ads for their brand in different styles and formats to catch the audience’s sight. But, some advertisers are unaware of the Facebook ads and their specifications. So, we are mentioning the same for our readers to spread more knowledge about the same:
The types of Facebook ads are:
Image Ads:
Image ads look just like content and appear in the form of pictures. The users can create an image ad by boosting any existing posts from your Facebook page. The specifications of image ads are:
- Recommended image size: Minimum 1200 x 628 (1080 x 1080 for a 1:1 image). No maximum size restrictions
- Image ratio: 9:16 to 16:9 (for no links), 1.9:1 to 1:1 (for links)
- Images should not have more than 20% text
- Image file types: .jpg or .png
- Text: 125 characters (for no links)
- Headline: Maximum 25 characters
- Link Description: Maximum 30 characters
Video Ads:
You can run video ads in Facebook News Feed & Stories. Video ads are more creative and can catch more traffic than image ads. Marketers don’t need to shoot an ad to create video ads. They can add animated GIFs and animations relevant to their brand. The ad dimensions are:
- File type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Resolution: At least 1080 x 1080 pixels
- Video captions: Optional but recommended
- Video sound: Optional but recommended
- Video duration: 1 second to 241 minutes
- Headline: 40 characters
- Primary text: 125 characters
- Maximum file size: 4 GB
- Minimum width: 120 pixels
- Minimum height: 120 pixels
Carousel Ads:
Carousel ad creation requires adding 10 images and videos to highlight your product specifications. You can even use such types of ads to mention the privileges of your brands. The Facebook carousel ad specs are:
- Image file type: JPG or PNG
- Video file type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary text: 125 characters
- Headline: 40 characters
- Description: 20 characters
- Landing page URL: Required
- Number of carousel cards: 2 to 10
- Image maximum file size: 30 MB
- Video maximum file size: 4 GB
- Video duration: 1 second to 240 minutes
- Aspect ratio tolerance: 3%
Slideshow Ads:
One of the most elegant types of Facebook ads is slideshow ads. These ads are quite easy to create as the marketers have to pile up images, short video clips and GIFs to create a slideshow. It can load speedily on the internet even with a slow connection. The dimension to follow are:
- Number of images: Between 3 and 10
- Pixels: 1280 X 720 pixels
- Aspect ratio: 16:9, 1:1, or 2:3 (automatically crops to 1:1 if each image is a different size)
- Duration: Maximum 15 seconds.
- Video File type: MOV or MP4
- Duration: Up to 15 seconds
- Audio File types: WAV, MP3, M4A, FLAC and OGG formats
Collection Ads:
These ads are Facebook paid ads which are applicable only for mobiles. The advertisers can promote five images and videos, and the viewers can click to buy the specific product or service. The specifications of collection ads require:
- Image size: 1200 pixels by 628 pixels
- Image ratio: 1.9:1
- File type: may be video or photo
- Headline: 25 characters
- Text: 90 characters
Canvas Ads:
Facebook Canvas ads are also known as instant experience ads. These ads appear on full screen and load 15 times faster than a normal mobile website. The specifications are:
- Images: Your minimum image size is 400px wide and 150px high, and the maximum is 1080px wide.
- Text: You can add up to 500 words in each separate text component.
- Video: Minimum of 720p, with 1.78:1 aspect ratio (that’s 750px wide by 1334px high) for full screen on mobiles.
- Video File Type: .mp4 or .mov
Lead Ads:
Lead ads basically work for mobiles. They are the perfect solution for collecting newsletters, signing up for trial, spreading information about the product, etc. The dimensions for Lead Ads are:
- Audio File type: JPG or PNG
- Image size: 1,080 x 1,080 pixels
- Aspect ratio: 1:1
- Primary text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Video File type: MP4 or MOV
- Length: up to 15 seconds
- Aspect ratio: 4:5 (Video)
You can also watch: How To Find Best Performing Ads On Facebook Using PowerAdSpy
Wrapping Up:
We hope our readers understand the types of Facebook ads the marketers can use to spread brand awareness and generate leads for their business.
