Everyone loves food. You cannot deny that every other person is a food lover. Some like to explore new tastes, while some prefer to cook. But both are the signs of food lovers. There are so many restaurants with different cuisines, but if you are willing to open one, there are numerous things to take care of and make it work.
Social media is a platform where you can target an audience for your campaign and business, especially on Facebook. The platform with billions of users is the most effective for spreading awareness about any product. So, every upcoming restaurant should advertise and host food advertisements on Facebook. Let’s learn some quick tips for the same:
Go For High-Quality Images:
Rather than searching for content, try investing your time and money in high-quality images. Eye-catching images attract viewers and increase traffic on your platform. It will help you set high standards and make you post engaging content for your profile. According to a survey, it is clear that images get more than 120% engagement than just texts. So, go for shots and target audience for your campaign.
Promote New Locations:
Are you opening your restaurant at one more location? Be quick and grab the opportunity to advertise your brand. Spread awareness about the new location and describe how authentic the place is to gather with your loved ones. Boost your restaurant’s visibility by expanding your audience and promoting your business.
Coupons & Coupons:
People love coupons, whether they get from ads, payment applications, or social media. Being a food marketer, you can grab this opportunity to get more traffic on your website. Handing over exciting coupons will be one of the best gestures to increase engagement and boost sales for your business. You can easily challenge your competitors via this technique.
Seasonal Specials:
Some foods are just seasonal, and you cannot have them the entire year. Promote your business by offering the best seasonal dishes to catch the viewer’s sight. It will not only help you boost your sales but will leave an eye-catching impact on your customers. So, start planning today for the upcoming seasonal specials and grab your chance.
Offer Take-Away Option Too:
Some people don’t always prefer the dine-in option and go for the takeaway option. Some even like to order online, and offering such services to your clients will be quite impressive. You can provide the download option for the menu and take orders from Facebook and their website. Make sure to offer them services on multiple platforms to attract their sight.
Now, let’s have a quick look at the most engaging food advertisement examples:
Cracker Barrel:
The American chain of restaurant Cracker Barrel has been famous for its finger-licking food. They are also very well-known for their warm atmosphere and friendliness. Cracker Barrel hosted an ad campaign celebrating 50 years and attracted audiences for their brand.
Panera Bread:
Panera Bread’s advertisement on Facebook attracted tons of eye-sights towards their cheesy macaroni dish. They can order right from the ad just by tapping on it. They made sure to grab the full advantage of Facebook by adding the correct CTA to capture audiences.
Second Cup Canada:
To celebrate #FlashFridays, Second Cup Canada hosted ads on multiple levels. It promotes seasonal offers and discounts. Plus, the brand makes sure to engage the audience to like and follow their brand at every level of social media. Creating and publishing ads with accurate Facebook ad specs will help you host a quality campaign for your business.
Kopparberg:
Foods, drinks, and beverages can be an alluring niche to showcase your restaurant. Everyone craves delicious and mouth-watering drinks. So, Kopparberg elevated their brand with a famous UK chain, Slug & Lettuce, to promote in summer. Hosting events on Facebook and attracting an audience for your business can be a great initiative.
You can also watch: PowerAdSpy: Local Marketing
Wrapping Up:
We hope our readers are now fully aware of the food advertisements they can go for to promote their restaurants via Facebook and other social media platforms.
