07+ Instagram Marketing Campaigns Which You Can’t Ignore

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4 min readAug 10, 2022

Instagram is a platform that is phenomenal for marketers to optimize their brand and capture the audience’s sight. Hosting campaigns for your businesses requires creative skills and tactics to spread brand awareness across the platform.

In today’s era, campaign marketing has taken up the business on social media networks. But, marketers today are not aware of the top-most tactics to implement in ad campaigns.

So, what to do?

Well, we have come up with the best solution. Helping you out with the best Instagram marketing campaign examples will help you understand it better:

#1 MAC Cosmetics Halloween:

Everyone is aware of Mac cosmetics and how fascinating it is for the ladies. But, recently, the brand proved that men can also become a Mac lovers. The brand came up with an eye-catching where the brand’s senior makeup artists, John Stapleton and Regan Rebanal, launched #SeniorArtistsSlayHalloween and motivated individuals to share their makeup skills.

#2 Adidas:

The famous sports brand Adidas has been in demand by every sports individual. To set an eye-catching example of their hashtag campaign and influencer marketing by introducing their brand new clothing business in collaboration with Snoop Dogg and engaging the audience for their brand. The hashtag is @ORIGINALis and is quite popular these days for Adidas lovers.

#3 Wayfair Decor:

Wayfair is an online furniture and home decor dealer based in America. In the social media industry, Wayfair’s Instagram campaign turns out to be appealing to the viewers. They have claimed their business as the best designed, higher user-friendly, and optimized. Wayfair is organically encouraging customers to upload pictures and shout out their brand.

#4 Orangetheory:

Orangetheory is a fitness chain that helps individuals gain physical strength and stay fit. Recently they came up with the most-fascinating Instagram marketing campaign, where they insisted their clients share real-time experiences and the change they witnessed. They are confident enough to use the same tactic to improve their customer testimonials section.

#5 Starbucks:

07-instagram-marketing-campaigns-which-you-cant-ignore

Big brands have a different fanbase set in their client’s hearts. In their campaign, they targeted Instagram hashtags to grab more traffic to their brand. Starbucks always asks its customers to tag their accounts when posting images of Starbucks. So, they hosted a campaign and asked their followers to post a picture with the Starbucks Red coffee cup with #RedCupContest and get a chance to win a gift card.

#6 Airbnb:

Airbnb came up with a plan to promote social acceptance in their Instagram campaign. The brand gained high appreciation from the users. They commenced and motivated people to share videos with an inspiring message with appealing backgrounds/ethnicities and promoting social acceptance from different parts of the world.

#7 Ryu:

One of the best athletic brands, Ryu is a Vancouver-based business to promote clothing retail business. Their main aim is to kill 2 birds with one stone. Their foremost concern is to bring audience engagement, and the second is to promote their products via giveaways. They have insisted that Instagrammers post pictures with a gym bag and promote the #WhatsInYourBag Instagram hashtags campaign.

#8 ASOS Influencer Marketing:

ASOS adapted an appealing technique to catch the audience’s sight, and they created separate Instagram accounts like @asos_olive and @asos_lotte for influencer marketing. They even handed over the account credentials of these accounts to the famous Instagram influencers. Overall, they adapted the best influencer marketing tactic for their business.

#9 Taco Bell:

Instagram marketers can take inspiration and ideas from Taco Bell as they post uniquely designed posts. They are pretty famous for delicious tacos, and they have been focusing on their Instagram campaign to get more traffic on their page and shop. They have successfully established their brand identity and have won millions of hearts.

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Wrapping Up:

We hope our readers have got the best Instagram marketing campaign examples through which they can gain more website traffic and set an example for their followers. So, readers, implement these tactics! Ciao!!

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